Privacy Policy
Keeping data safe
This privacy policy sets out how “Invest East Lindsey Limited T/as Kingfisher Caravan Park” uses and protects any information that you give us when using our website. Invest East Lindsey Limited is a Data Controller registered with the Information Commissioner’s Office. Our data protection officer can be contacted at data.protection@e-lindsey.gov.uk.
How we use information
We only collect, use and hold data that we need to be able to provide you with the service you are requesting. If you are purchasing a holiday or holiday home from us then we will collect your data as part of the contract you have with us and in order to manage your time with us on the park and this is our lawful basis for processing your data; in the performance of the contract we have with you.
You do not have to give us any of this data but if you do not then you may not be able to access our products and services. It would also be extremely difficult for us to be able to provide you with an optimal level of customer service.
The guidelines listed below details what data we collect and how we use it:
1. Your name and contact details
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How we use it
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Why?
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Getting in touch with you
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We may need to get in contact with you about your holiday, holiday home purchase or if you have requested information from us. We have to do this to perform our contract with you.
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Sending you service messages, text, email or through the post
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We do this to improve your customer experience. Things like making you aware that your accommodation is ready so you can check in or what activities are happening on park when you are with us.
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Sending you information by email, SMS, post or telephone about new products and services.
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We are constantly improving our business and we like to keep you up to date. We only do this with your permission and you can opt out at any time if you change your mind.
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For our accounting records
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These details are needed for your invoice and our accounting and tax records.
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2. Your date of birth and/or age bracket
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How we use it
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Why?
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Legal Obligations |
The majority of parks in our industry are licensed for gambling and the purchase and consumption of alcohol. You must be over 18 years of age to enjoy these activities. You may be asked for identification in person.
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Scheduling activities in park |
We carefully plan our activities on park to match the age groups we know to be on park.
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3. Information about your car
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How we use this
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Why?
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This is part of the booking information
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We need this information to perform our contract with you.
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4. Your payment and financial information
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How we use this
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Why?
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For taking payments and making refunds
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We do this to perform our contract with you. No need to worry we do not keep this data |
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Acting as a credit broker
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We act as a credit broker if you choose to use finance to fund a holiday home purchase with us. The finance provider needs this information to make an assessment as to affordability and so they can take your payments.
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5. Your passport or other proof if identification
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How we use this
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Why?
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To comply with money laundering regulations
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Holiday homes are a significant investment and we have a legal obligation to ensure you are who you say you are and that you are over 18 years of age.
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6. Your communications history with us
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How we use this
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Why?
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In providing customer service and support
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We have to do this to perform our contract with you. If you have additional needs or service requests and let us know then we need to keep track of those to enable us to deliver on them.
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Training our team members
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We want to make sure you get the best possible
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7. Customer history
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How we use this
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Why?
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Selling products to you
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We have to do this to perform our contract with you. You cannot come on holiday unless you have a booking with us.
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Finding out what people like
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We hope you will always have a great experience with invest East Lindsey Limited and your history helps us deliver on the good stuff. We can also tailor our communications with you so that you only see the information we think you will be interested in.
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Providing customer service and support
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We have to do this to perform our contract with you.
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8. Information about your devices and how you use our website
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How we use this
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Why?
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Improving our website
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We always aim to make customer online experience a good one.
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Protecting our website
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This data helps to prevent and detect fraud against you and us. We also need to meet our legal obligations about looking after your data.
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9. Your responses to promotions and surveys
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How we use this
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Why?
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Improving our customer service
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We can only do things better if we know what went right and wrong and we can give our team members the recognition they deserve. You are our most important asset and we constantly strive to give you the best experience possible.
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Running the promotion or competition
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We have to do this to perform our contract with you. If we cannot use your data then you will not be able to take advantage of that discount or win a prize. |
10. CCTV
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How we use this
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Why?
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Preventing crime and keeping you safe
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It is your basic right to feel safe and CCTV is a known deterrent to crime. Our recorded images can be used for he purpose of investigation and evidence in the unlikely event that something happens to you or your property. This also applies to your visitors and our staff.
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1. Other ways we use your data
We regularly aggregate data and use it for purposes including data analysis, developing new products and services, research, testing of IT systems and improving our website. When the data is aggregated, the detail relating to an individual is not separately identifiable.
Where appropriate our data is also anonymised so that it does not individually identify you
12. Sharing your data
We do not and will never sell your data to a third party for the simple reason that it is yours not ours.
There are instances where we do need to share your data to be able to provide you with the services you are requesting or required by law. These include but not limited to:
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Companies that provide our payment and data processing services. They are WorldPay for our PDQ machines and online payments. www.worldpay.com and Stripe stripe.com
- Our web hosts are Brooks and Kirk Digital Ltd and can be found at bakdigital.co.uk
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Legal and governmental agencies,
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Social media where you directly tag us or link to our products and services.
We only work with companies who take the same amount of care with customer data as we do.
Where possible we also anonymise data before sharing it and use aggregated data where it makes sense. We only share individual data where there is not alternative.
13. Keeping your data
We will only hold on to your data for as long as it is needed to provide you with the service you are requesting or to meet legal regulatory data retention requirements. This is currently 6 years plus the current financial year. We perform regular reviews of all our data we hold and assess whether it still needs to be kept. If there is no valid reason for us to keep it, we will delete or destroy it.
14. Marketing messages
We tailor our marketing messages so we only contact you things of interest to you. These can be emails, mail, text or telephone. You can opt out of receiving messages at any time by letting us know your full name, postcode, email address and phone number.
15. How to stop receiving messages from us
- By filling in our online form.
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By calling 01754 879 228
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By emailing us at: info@kingfishercaravanpark.org.uk
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By clicking “unsubscribe” or by updating preferences via the links at the bottom of any email you receive
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By Mail to “Stop Marketing”, Invest East Lindsey Limited T/as Kingfisher Caravan Park, The Hub & Willow House, Mareham Road, Horncastle, Lincs. LN9 6PH
16. Online adverts from Invest East Lindsey Limited
Like many other companies, we engage in online advertising. This is to keep you updated on all the exciting things going on in our business including offers and promotions and to help you easily find the products and services you are interested in.
We do this using a range of digital marketing exchanges and online advertising techniques like web beacons, pixels, ad tags, cookies, mobile identifiers and specific services like Facebook’s Customer Audience Service.
Online adverts you see are based on the data we hold about you, your previous use of our website, Banners or adds you have previously clicked on. If you wish to stop seeing these adverts or reduce the traffic you see, you will need to configure your personal settings on the platform you are using.
17. Changing this policy
This policy will be updated from time to time to reflect both the latest data protection laws and how we use and process the data. You can download a copy of the latest version of this policy by “clicking here”.
18. Cookies
We use cookies on our website. For further information about cookies, please refer to our “cookies” notice.
19. Your Rights
You have a number of rights with regard to your data under the General Data Protection Regulation (GDPR) these differ depending on how we are using your data and include:
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The right to be informed about how your data is being used, that is why we have written this document.
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The right to access the data we hold about you.
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The right to rectify any data we hold about you that is incorrect.
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The right to request that the information we hold about you be erased or place restrictions on how we process it.
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The right to request that we provide the data we hold about you in a format that can be easily transferred to you or another service provider – “data portability”
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The right to complain to your data protection regulator. In the UK, this is the Information Commissioners’ Office.: https://ico.org.uk/
20. Contacting us about this notice
If you have any questions or feedback about our policy, wish to exercise your rights as set out above or have a complaint please contact us in writing to The Data Protection Officer, Invest East Lindsey Limited, The Hub & Willow House, Mareham Road, Horncastle, Lincolnshire. LN9 6PH
This policy was last updated on 11/03/2024